Alternative Medicine Books : Acupuncture, Alternative Health, Energy Medicine, Homeopathy, Naturopathy and Vitamins

Alternative Medicine Books about acupuncture


What is acupuncture?

Acupuncture (from Lat. acus, "needle" (noun), and pungere, "prick" (verb) or in Standard Mandarin, zhn ju (), is one of the main branches of Traditional Chinese Medicine (others being herbal medicine and tui na). It is a therapeutic technique from that framework intended to restore health and well-being. The term acupuncture is often used by Westerners to refer to Chinese medicine generally. The technique involves the insertion of needles into "acupuncture points" on the body by trained practitioners. The needles most commonly used in present-day practice are made of stainless steel and are of approximately the same diameter as a medium thickness guitar string (from approximately .01" to .02"). Although the clinical efficacy of this practice is debated, the traditional theory underlying its mechanisms has no basis in modern scientific conceptions of physiology and is therefore considered by its critics to be a pseudoscience. While many of its practitioners and proponents promote it in a modern, clinical manner, acupuncture and related practices predate modern concepts of science.

In China, the practice of acupuncture can perhaps be traced as far back as the 1st millennium BC, and archeological evidence has been identified with the period of the Han dynasty (from 202 BC to 220 AD). The practice spread centuries ago into many parts of Asia; in modern times it is a component of traditional Chinese medicine (TCM), and forms of it are also described in the literature of traditional Korean medicine where it is called chimsul. It is also important in Kampo, the traditional medicine system of Japan.

(Marketing Massage: How to Build Your Dream Practice)

Marketing Massage: How to Build Your Dream Practice

Monica Roseberry

Thomson Delmar Learning, 2001-11-15

Price: $39.95

Keywords: Acupuncture Acupressure, Advertising, Allied Health Professions, Alternative Medicine, Amazon.com Stores, Beauty Fashion, Business Investing Books, Business Investing, Careers, Consumerism, Cosmetics, Customer Service, Guides, Health, Mind Body, Home Office, Marketing Sales, Marketing, Massage, Medical, Medicine, Physical Therapy, Public Relations, Sales Selling

Reviews:

This book was great.
Definately get this book. It gives a lot of helpful hints that you wouldn't necessarily think of. I think most therapists would benefit from getting this book.
Outstanding Gift for the Massage Therapist in your life
"Marketing Massage" makes a great gift for the massage therapist in your life, whether they are a student, just graduating massage therapy school, looking to begin their own practise or even expand their current practise. Its unlikely that they won't find sections to skip over, but equally unlikely they won't find some worthwhile tips or suggestions for treating their existing customers better or developing new ones.
Highly recommended!
Absolutely a must have for all bodyworker students
This book covered a wide area of massage, business start up, brochure, business card and all of the in-betweens. I would advise all students of massage therapy to get this book because it will not matter what modality you are about to embark into, this book will help you get there successfully.
more than just how to market massage
i have been looking for someone to put these words in print for a VERY long time... anyone and everyone wno is even close to being in the field of bodywork MUST read this book... not only is it a guide for marketing massage, it is also a guide for how to simply be a massage professional.


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